At New Soda we love ideas. Every product has an original idea behind it, some ideas are fun, some ideas are born of frustration, but we always begin with an idea. New Soda is an Anglo-American based Design Company located in a historic market town west of London, with sales and customer service offices in New Jersey. We make surprise items that bring ‘browsability’ to your store. These are ideas based products that your customers will not have seen before.